Going for M-Commerce App Development? Five Things You Need to know.

The M-Commerce App has become a veritable tool used by companies to increase their market shares. Most of our stores are leaving their physical locations and relocating online for better and cost effective ways of doing business. There are millions of people who at the comfort of their homes/offices purchase all kind of goods online because of the convenience.

Due to the high numbers of shoppers online, there is no limit to the growth and expansion of companies using the application to run their businesses. It has been estimated that in the next 20 years any organisation that has no online presence will be out

of business. The companies, who have successfully implemented this platform, are also looking at how to effectively manage and engage their customers, for better customer service and high patronage.

Those who are new entrants and have seen the potential of M-Commerce App, but do not have sufficient information on how to design, deploy and expand an ecommerce business, can leverage on the information given below:

Research the best E-Commerce Platform

You must as a matter of necessity find out the best platform that can support your business activities. You may want to select a platform using yardsticks like, cost, robustness of database, availability of support, maintainability, cost, ease of use etc and also sampling organisation online that have successfully implemented a particular platform and how well they are doing. Provided here are some of the platforms that can be deploy, though the list is not exhaustive:

Shopify – This

platform currently hosts about 330,000 active stores online and it focuses on social commerce and mobile shopping. The platform continues to meet the requirement of online stores. One of the few advantages of this platform is that it has numerous templates that can be adapted to suit any need. It equally has a provision where you can connect your store to your social media pages.

BigCommerce

Currently hosts 55,000 active online stores. It is among the leading software provider and the best option for people with no technical knowledge

OpenCart

This platform is built using PHP which is an open source programming language, it has numerous template that can be used as a starting point. It has lovely theme to support all kind of industry. Other features include service integration, payment options, shipping methods, social media, marketing, accounting, reporting, sales and language packs.

Woo Commerce

It gives the freedom and flexibility to create lovely online stores. It gives the control to sell anything, at anytime and at anywhere. It is an open source App, as such can easily be supported by communities of free developers. It provides good development tools for developers.

Mangento

It offers everything a good store should have and it is the most flexible. The following are the main features of Mangento:

  • User Dashboards

  • Inventory Management

  • Advanced Shipping

  • Supplier Management

  • Bundling of Products

  • CMS Option

Simple and Fast Admin Panel

The Admin panel is an essential feature of the platform, it is at the back-end and it controls all the activities at the front-end, as such it must be easy to use.

Kindly choose the admin panel that will be user friendly and that can support all the business activities and needs like emails, inventory, promo, payment status etc. Ensure you are familiar on how to navigate through the admin panel

As such, before deciding to use a particular platform, make sure you try a demo and see how user friendly is the admin panel. It will be good to clarify all the ambiguities observed during the use of the demo.

  • Also ensure you can do the following with your Admin Panel easily:

  • Upload products with ease irrespective of the volume

  • You can provide discounts, flash sales and display special offer

  • You can view, edit, modify, suspend, block and delete emails users

  • Activate or deactivate product tags, wish list, price tiers, ratings and reviews.

Be prepared with the App Flow

Good understanding of the sequence of flow of the App is essential. It does not necessary mean that one should have an in-depth knowledge of all the facets of the app but a basic knowledge will suffice. A very good flowchart can be used to graphically show the flow of the App.

  • Make sure the log-in and registration process is simple. Because it has been discovered that complex registration process can easily deter a potential use of the App.

  • Make the sign up process optional and only require basic information from the customer.

  • Make navigation from screen to another very simple

  • Provide more payment options and make the payment platform very secure. - This is an area where customers show apathy, as they are careful to dish out their payment information.

  • Make all the processes simple and easy to use.

Support and Maintenance of the E-Commerce App

It is essential to get a company that has a strong support and maintenance arrangements. The support should be available 24/7 and the maintenance of the App should be done constantly. Issues like heavy traffic, mobile store not available will necessitate a swift support. Routine maintenance will also ensure that the App is available for use at all times.Necessary updates and plug-ins should also be added to the App periodically.

Mobile App Marketing

The App should be able to enable you attract customers and increase patronage. The App should have a link to social media platforms for proper marketing. Customers are the blood line of every business; low patronage means low sales while high patronage means high sales. As such the App must include mobile marketing features. The App should equally have a robust database where customers contact information can be gotten and bulk sms can be used to reach them on new products or any promo that is available. There should also be reward system for customer referrals.